Master of Science in Business Analytics

GBA 6060 Introduction to Business Analytics - Business Metrics and Analytics (3 credits)

Introduction to the descriptive analytics cycle. Problem framing, data collection, data cleaning, data visualization, data analysis, and dissemination of results. Storytelling for intelligence dissemination. Data warehousing and on-memory database solutions. Differences between descriptive analytics and predictive analytics, prescriptive analytics, social media analytics, and Big Data. Ethical and privacy challenges.